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Proximity Cinéma

Inspired by the Valie Export piece “Tap and Touch Cinema”, Trenda’s performance, Proximity Cinéma focuses on personal space. While Valie Exports performance was about having intimate experiences in a public setting, Trenda’s work focuses on this same concept but integrating cell phone screens.

Proximity Cinema shows how our behaviors have changed with the integration of vernacular technology. For example, the word, “touch” has a completely different meaning today. Originally “touch,” meant human-to-human contact but in Proximity Cinema, the artist shows how touch is now through the physical contact of the screen. During the performance, the artist hugs, caresses, and touches the viewer while the viewer touches the screens found on the body of the artist.

Trenda is completely covered in a synthetic suit with forty small 2.6” LCD cell phone screens. The images on these devices relay the most spoken words between men and women. They include: “Go Ahead”, “It’s OK”, and “Don’t Worry About It”. The image on these devices change depending on how far away the viewer is from the artist. When the audience touches the screen, it reveals a photo of the artist’s body.

2013
The Metamorphoses of the Virtual: 100 Years of Art and Freedom, during the 55th Annual Venice Biennale, Venice, Italy
Scope Art Fair, Licht Feld Gallery, Basel, Switzerland
Codame Fashion Tech + Music, San Francisco, CA
Boulder Contemporary Art Museum for Medialive festival, Boulder, CO
Manor Department Store Private Event, Basel, Switzerland
Context Art Miami, Licht Feld Gallery, Miami, FL

2014
Palm Springs Fine Art Fair, The McLoughlin Gallery, Palm Springs, CA
Photo Independent, Los Angeles, CA
Silicon Valley Contemporary Art Fair, The McLoughlin Gallery, San Jose, CA
Code, Canvas, Chow Pop-Up, The McLoughlin Gallery, San Francisco, CA
Art Hamptons Art Fair, The McLoughlin Gallery, Bridgehampton, NY
Art Silicon Valley, The McLoughlin Gallery, San Francisco, CA

2015
Zhulong Gallery, Dallas, TX
Los Angeles Contemporary Exhibitions, Los Angeles, CA
Palm Springs Fine Art Fair, Palm Springs, CA